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Sign Material Comparison Chart

April 10, 2018 - Posted by The Decal Source

When it comes to sign materials used for printing, you have options. A lot of options. So many options that it may even be a bit overwhelming if you don’t usually spend all day thinking about sign materials and printing. In an effort to make the printing process easier for you, a comparison chart of some of the most common sign materials can be found below.

Despite their singular function of providing information, there are huge variations in sign materials. These differences depend just as much on intention as they do on environmental factors. Is the sign going to be displayed indoors or outside? Is it a permanent fixture, or does it need to be portable? Will it be a temporary or long term display? How much exposure will this sign have to the elements?

If you are on the market for a custom sign, undoubtedly you have already asked yourself some of these questions, among others. There is no “best” sign material for every project. Finding the perfect sign board material will always depend upon your needs, budget, and intention. Based on the common questions we receive from customers about sign materials, we have evaluated and compared some of the most common sign materials for your reference.

Sign Material Comparison Chart

Sign Material Comparison Chart

Window Graphics

March 12, 2018 - Posted by The Decal Source

Most restaurants are walking a fine line between profits and losses. Getting noticed can make a huge difference. Window Graphics is one of the oldest marketing tools available is also one of the most effective. The perfect way to draw in patrons continues to be restaurant window graphics. Here are some of the most popular ways to use vinyl window graphics:

 

  1. Announce Your Hours of Operation

There is an array of uses for window lettering. Two of the most popular ways restaurants put lettering to work are to promote their contact info and business hours. You can get vinyl lettering in any custom color.

Window Graphics Decals

 

  1. Promotional Window Cling

Do you occasionally have specific promotions? You can let consumers know about your specials with vinyl cling on your café’s windows. You can remove the cling and store it until you need it again once your special is over.

Window Graphics Decals

 

 

  1. Complement Your Cuisine with Your Décor

Window graphics depicting images of your dishes will put people in the mood to eat your cuisine.

Window Graphics Decals

 

  1. Showcase Menu Items

If there are certain menu offerings that keep customers coming back, you should put them on display with colorful, high-resolution window graphics that will reel in foot traffic.

Window Graphics Decals

 

  1. Privacy

There are both pros and cons to having a café in an area that gets a lot of pedestrian traffic. You can count on a lot of hungry diners stopping in. Yet, your customers seated near windows may not feel like they are getting the privacy they want as people walk by. The ideal solution is perforated window vinyl. Passersby can see whatever graphics you want them to see on the outside, and diners can still look out and get natural light on the inside.

 

 

  1. Boost Your Brand Awareness

Getting your name out there is a big part of bringing hungry foodies to your door. After consumers have seen your logo and name numerous times, they will remember who you are and think of you when they are running on empty. The perfect place to get your branding in front of prospective customers is with window graphics on your storefront.

Fleet Wraps

March 1, 2018 - Posted by The Decal Source

For today’s businesses, one of the biggest challenges is to find an effective way to advertise. While there are more advertising mediums available than ever, people tend to tune many ads out, such as small print ads in a magazine or a click-through ad on Facebook. Fleet  wraps, which are large vinyl graphics applied to the outside of a vehicle, are a more efficient way to get your product or service before a larger market.

Today, an increasing number of businesses are using fleet wraps to boost brand awareness in their local areas.

Fleet Wraps

Fleet Wraps – – most effective way to advertise

Why Fleet Wraps?

If your company owns vehicles, trucks or trailers, it’s a wasted opportunity to not get them branded with at least the company logo.

Your fleet is seen by hundreds of potential customers each day. Seeing your brand while driving may remind them that they are in need of your services. It keeps your company top of mind, which can make all the difference when a potential customer is in need of what you offer.

This is also one of the rare instances where you own the medium. While you can rent ad space on billboards, you don’t have to worry about monthly expenses adding up over time if you already own a fleet of vehicles. You already paid for your business vehicle or fleet, now you just have to utilize them to their full potential!

 

How many impressions will your fleet wraps generate?

The reach of your branded vehicle wrap will depend on how often and when you drive, how many vehicles are wrapped, and your location. It has been estimated that, during a typical day, a single vehicle wrap can generate between 30,000 to 70,000 impressions. According to stats from the Outdoor Advertising Association of America, vehicle wraps offer the lowest cost-per-impression than any other form of advertising.

TDS Wraps

Wraps Get The Word Out

Vehicle wraps are memorable. Even if they don’t call or click right away, they’ll think of you the moment they need your product or service.

It’s time to put your fleet to work! You paid thousands to equip your business with the best possible vehicle (or fleet of vehicles). Now turn your investment into something more than just a mode of transportation.

AAA’s determined that the average American driver spends more than 17,600 minutes behind the wheel each year. That’s more than 290 hours on the road, or – to break it down even more – 12 days a year spent in a car.

While those drivers are focused on driving, their passengers may be looking for something to grab their attention. When it comes to grabbing and holding attention, nothing is more effective than billboards. The Outdoor Advertising Association of America (OAAA) says more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers. And, check this out – the American Trucking Association recently found that 90-plus percent of respondents to a recent survey noticed images wrapped on vehicles. Furthermore, more than 95 percent of people who see a branded vehicle wrap remember what they saw.

 

 

 

Vehicle Wraps – Graphic Design Elements

February 19, 2018 - Posted by The Decal Source

Vehicle wraps – graphic design elements visual hierarchy is the placement of design elements by importance based on how the human eye takes in visual content. Vehicle graphic design hierarchy is critical sense it’s moving down the highway at 55 MPH!

 

Commercial Vehicle Wrap

Commercial Vehicle Wrap and Graphics for Newton Fire and Safety Equipment

 

Vehicle Wraps – Graphic Design Elements Message

Before setting vehicle graphic design hierarchy in order, your organization must consider what messages take precedence, what is the hierarchy of your messages? What do you want to communicate and what do you want people to understand about your business. Consider the following and create a hierarchy from this list.

  • Logo
  • Branding
  • Products and Services
  • Tag Lines and Message
  • Contact Information

Vehicle Wraps – Graphic Design Elements

The critical elements of graphic design are also the key elements of vehicle graphic design hierarchy. The difference again is that the elements are even more important on a moving vehicle. While a stationary design such as a sign might be able to get away with design elements that don’t stand out, a vehicle wrap can’t. It needs strong and clear design elements to be effective.

  • Size
  • Color
  • Contrast
  • Whitespace
  • Placement
 

Commercial Vehicle Wrap Branding

Commercial Vehicle Wrap for American Family Care

 

Other elements to consider in the designs for Vehicle Wraps – Graphic Design Elements:

Focal point: What point on the vehicle captures the most attention?

 

Balance: It’s easy to go overboard and design one element that overpowers all the others and vice versa. The design needs to be balanced and pleasing to the eye.

 

Rule of thirds: The rule of thirds is used in photography as well as video creation. The rule of thirds is dividing a screen into thirds and then placing the primary element in one-third of the graph. This method draws the human eye into the composition rather than glancing at the entire graphic.

 

7 Easy Tips to Protect Your Vehicle Wrap

February 1, 2018 - Posted by The Decal Source

When you purchase a vehicle wrap you want to maximize the return on your investment. Your vehicle wrap will be seen by thousands upon thousands throughout it’s lifetime. This is endless advertising after your wrap is installed, which is awesome for your business. However, taking care of your vehicle wrap is a huge part of maximizing your ROI. After all, this is your company brand that is plastered all over your vehicle. This needs a fresh clean look, which can extend the life of these wraps.

It’s amazing to see how many vehicle wraps on the road that are not being taken care of. It is very simple to maintain these wraps, although many people tend to put this on the back burner. Did you know that if properly taken care of, your vehicle wrap can last a solid 5 to 7 years? That is a long time for your vehicle to look fresh, even paint tends to fade before this.

We wrap everything from cars, trucks, vans, motorcycles, trailers, semis and boats, but in the end they all need the same proper care to maintain their look. It is very important to clean them and preserve your wraps for years to come.

Vehicle Wrap

7 Easy Tips to Protect Your Vehicle Wraps

Here are a few tips to keep your vehicle wrap maintained

  1. Keep your wrapped vehicle clean, wash it once a week or more if it is exposed
  2. Try to park under a shaded area if the vehicle will be exposed for a long period of time.
  3. If you can keep this vehicle in a garage when it rains, sleets and or in extreme cold.
  4. Clean bird droppings, dirt, and difficult stains quickly. Letting them sit may cause damage to wrap and difficulty to remove after a long period of time passes.
  5. Do not pressure wash
  6. Hand washing is best, however if you do bring it through a car wash, only go to an automated brushless car wash. We suggest hand washing because it is safer and more thorough.
  7. Wipe off oil and fuel spills as quickly by hand washing the area as best you can

Think of the big investment you’ve made in your vehicle wrap and how important this is to display your brand. Your business receives endless advertising through this wrap, therefore it is important to make it look great and for a long period of time. If you have any questions on how to maintain your vehicle wrap, we would be glad to help. Feel free to give The Decal Source a call – we always look forward to hearing from you.

Why Banners Are Successful For Companies

January 22, 2018 - Posted by The Decal Source

 

Banners are one of the most inexpensive signage options, and for that reason, they are a hit with most business owners. However, the low price tag is only one benefit of many more. If you ever need to make a good impression, quickly and with style, banners are an effective solution you need to consider.

Banner

Five Remarkable Benefits of Banners:

  1. They are visually attractive – Banners are a great way to display your marketing message with so many options to add unlimited text, logos, graphics and even photographs for overall great look. Whether you are a fan of the popular high gloss finish or you prefer the more conservative, smooth matte finish, your full-color images will stand out on vinyl! Many businesses use full-color vinyl banners consistently to display their brand because banners do a great job at attracting customers’ attention!
  2. They’re customizable – You can make them in virtually any size – small enough for an indoor “welcome home” display or large enough for the “finish line” of an outdoor sporting event. They can be easily cut to size, and just as easily cut to shape. Rectangles and squares are the most popular, but they can also be cut into circles or ovals. You have a special shape in mind? No problem! They can be custom cut, as well – perfect for school mascots and company logos! Make them single or double-sided…customize as much as you’d like!
  3. They are super versatile! – Vinyl banners can be hung practically anywhere! Order them with holes and grommets and hang them outdoors on fencing, or indoors from walls or ceilings. Prefer them to stand alone? Order them without holes and erect them using banner stands or rails. A free-standing, full-color vertical banner would look great in the corner of a reception area, or sitting atop a vendor table at a trade show! Schools, businesses, churches, restaurants – they’re a hit in virtually any environment!
  4. They are durable, temporary signage – They are highly tolerant of environmental conditions, like high winds, bitter cold, and even hot weather extremes. They could last for several seasons outdoors. Heavy-duty outdoor banners are quite useful for grand openings, community fundraisers, festivals, art shows, sporting events, and more. The lighter weight, smooth finish banners work well for indoor birthday parties and celebrations, company product launches and restaurant specials.
  5. They are lightweight and portable – You can move vinyl banners from one space to another at any time for a different look and feel. They are ideal for traveling sports teams or vendor displays at various conferences. Or, if seasonal, take them down and store them for later use.

Multiple Banners

 

Four Advantages of Printed Signs

January 16, 2018 - Posted by The Decal Source

In today’s competitive market, companies search for the best ways to promote their brand. Although there are several marketing tools out there, print signs advertisement are one of the most effective types of advertising used worldwide. These days almost all businesses use some type of printed signage to promote their services. Here are some advantages of printed advertisement you should know.

Signs

Printed Signage

IMPROVE YOUR BRAND RECOGNITION.

When you think about using an indoor or outdoor ad, make sure you are using the right one including design, placement and the right type of display product. It is very important that your ad is eye catching and communicates your message. For a maximum positive impact, you should work with an experienced print company like The Decal Source that will help you create the best product that will catch customers’ attention. Your sign should be an extension of your business, and it should show who you are.

PRINTED ADS ARE SURE TO BE SEEN.

The biggest reason an indoor or outdoor print advertisement is very important is because people passing by that area will see it. Unlike online advertisement, you do not have to wonder if your ad is reaching your customers. A well-designed and placed sign is an effective marketing tool that will draw shoppers in and motivate them to use your business. You don’t have to target specific client like e-mail marketing or online ads. You can potentially reach unlimited number of customers with one signage.

LET YOUR BEST MARKETING TOOL WORK FOR YOU.

There are several options you can choose. You have the option to choose from yard and sidewalk signs to architectural and real estate signage. At The Decal Source we have the experienced designers and installers to help you figure out which style, design, display product, and even color will work to promote your product and brand. Every ad is intended to drive more clients to your business, and you can choose the one that will create more interest.

SIGNS ARE AFFORDABLE AND FLEXIBLE.

They can make you big bucks for a small amount of money. You don’t have to spend a lot of money to have the best-looking signs that will sure to turn heads. Any business, from small to fortune 500 companies can increase the number of clients and their profit without spending a lot of money. They can be easily discarded or replaced when you are done with your promotion. They also don’t need a lot of maintenance or upkeep, which makes sign advertising the better marketing tool.

2018 NASCAR Schedule – The Decal Source

January 13, 2018 - Posted by The Decal Source

Download the 2018 NASCAR Schedule – The Decal Source. NASCAR’s shakeup of its scheduling format will see a short track added to the playoffs and feature a 2.42-mile road course at Charlotte Motor Speedway instead of its 1.5-mile oval! Chicagoland Speedway’s race will kickoff the Cup Series playoffs. The Decal Source is the premiere graphics and wraps partner of several race teams in all of the NASCAR’s series.

2018 NASCAR Race Schedule

Download 2018 NASCAR Schedule

2017 Nascar Schedule

February 13, 2017 - Posted by The Decal Source

2017 Nascar Schedule – The beginning of the year is always the busiest at The Decal Source. We have the honor of doing graphics for race teams like Penske Racing, JR Motorsports, Kyle Bush Motorsports, and more. As we are preparing for Daytona and this year’s races, we are working with the teams making sure they have everything they need for the coming season. Keep your eyes peeled for our car wraps and decals at the track this year!

2017 Nascar Schedule

2017 Nascar Schedule

Burlington’s Link Transit Bus Wrap

June 23, 2016 - Posted by The Decal Source

The Link Transit bus is a new transportation system that hit the streets of Alamance County early this June. With routes reaching as far east as Alamance Community College, and as far west as Gibsonville, the Link Transit is providing rides for people all over town for both work and leisure.

The Decal Source is proud to have designed, printed and installed the bus wraps. Burlington Transit Authority opted for a premium vinyl material, 3M IJ180CV3 with a UV laminate 3M 8519.  This material combination provides a lasting product that can stand up against harsh weather and UV exposure.Since our installation team is 3M certified we can honor the full graphic warranty provided by 3M.  Our entire team pitched in to make this happen had a blast doing it.  This transportation system will improve the mobility for many residents in our community and we are proud to be a part of it.

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Since we opened our doors in 1998 we have been making it happen for local businesses and wrapping vehicles. If you live in Alamance or Guilford county you have likely seen our work on local law enforcement cars in Greensboro, High Point, Elon, and more. From color change wraps to fleet decals for the city, to the Link Transit bus, we make it happen.

Rides on the Link Transit bus are free for the rest of the month of June so make sure you get out there and take advantage of this amazing new service to the community!