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Fleet Wraps

March 1, 2018 - Posted by The Decal Source

For today’s businesses, one of the biggest challenges is to find an effective way to advertise. While there are more advertising mediums available than ever, people tend to tune many ads out, such as small print ads in a magazine or a click-through ad on Facebook. Fleet  wraps, which are large vinyl graphics applied to the outside of a vehicle, are a more efficient way to get your product or service before a larger market.

Today, an increasing number of businesses are using fleet wraps to boost brand awareness in their local areas.

Fleet Wraps

Fleet Wraps – – most effective way to advertise

Why Fleet Wraps?

If your company owns vehicles, trucks or trailers, it’s a wasted opportunity to not get them branded with at least the company logo.

Your fleet is seen by hundreds of potential customers each day. Seeing your brand while driving may remind them that they are in need of your services. It keeps your company top of mind, which can make all the difference when a potential customer is in need of what you offer.

This is also one of the rare instances where you own the medium. While you can rent ad space on billboards, you don’t have to worry about monthly expenses adding up over time if you already own a fleet of vehicles. You already paid for your business vehicle or fleet, now you just have to utilize them to their full potential!

 

How many impressions will your fleet wraps generate?

The reach of your branded vehicle wrap will depend on how often and when you drive, how many vehicles are wrapped, and your location. It has been estimated that, during a typical day, a single vehicle wrap can generate between 30,000 to 70,000 impressions. According to stats from the Outdoor Advertising Association of America, vehicle wraps offer the lowest cost-per-impression than any other form of advertising.

TDS Wraps

Wraps Get The Word Out

Vehicle wraps are memorable. Even if they don’t call or click right away, they’ll think of you the moment they need your product or service.

It’s time to put your fleet to work! You paid thousands to equip your business with the best possible vehicle (or fleet of vehicles). Now turn your investment into something more than just a mode of transportation.

AAA’s determined that the average American driver spends more than 17,600 minutes behind the wheel each year. That’s more than 290 hours on the road, or – to break it down even more – 12 days a year spent in a car.

While those drivers are focused on driving, their passengers may be looking for something to grab their attention. When it comes to grabbing and holding attention, nothing is more effective than billboards. The Outdoor Advertising Association of America (OAAA) says more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers. And, check this out – the American Trucking Association recently found that 90-plus percent of respondents to a recent survey noticed images wrapped on vehicles. Furthermore, more than 95 percent of people who see a branded vehicle wrap remember what they saw.

 

 

 

Mazda Global MX-5 Miata Graphics and Wraps

October 30, 2015 - Posted by The Decal Source

Mazda Miata Global MX-5 Cup Car RedIf you are looking for a custom decal or wrap package for your MX-5 Cup Car look no further,  The Decal Source has teamed up with Long Road Racing to offer custom Mazda Miata decal packages.  We are the industry leader when it comes to custom motorsports graphics.

TDS offers a comprehensive graphic solution from design to install.  If you already have an idea or your own graphic designer download our free template below.  We have custom built this template specifically for the Mazada MX-5 Cup Car.

Contact us today! You envision it we make it happen.

Mazda Miata Global MX-5 Cup Car Template by The Decal Source

Mazda Miata Global MX-5 Cup Car Template by The Decal Source

 

Phoenix Pride Displayed: Gym Wall Graphics a Game Changer for Elon University

July 14, 2015 - Posted by The Decal Source

nsmimg (8)When you walk into an Elon sporting event, you can immediately feel the pride. The players, cheering students, and loyal fans fill the stadium with an enthusiasm that shows visiting teams just what it means to be a Phoenix. But as the entire campus was undergoing a brand revamp, the athletics department noticed one problem: the gymnasium itself was poorly branded and paled in comparison to the atmosphere created by the school community. They called on The Decal Source to address the issue. (more…)

Brand Management: Define. Position. Deliver.

May 4, 2015 - Posted by The Decal Source

Screen Shot 2015-05-04 at 3.47.53 PMEvery company wants two things:

  1. A loyal customer base and;
  2. A steady influx of new business

Securing these two groups is the simple recipe for sustained success. Easier said than
done, right?

You probably realize this is where your marketing comes into play. Strategic marketing initiatives are almost always valuable for growth, but have you considered how important they are for fostering loyalty among your current customers? At The Decal Source, we help companies across a wide variety of industries market to their current customer base, as well as their prospective clients. What’s the best way to kill these two birds with one stone, you might ask? We say, through proper brand management. (more…)

“Follow the Yellow Brick Road”: The Effectiveness of Floor Graphics

January 21, 2015 - Posted by The Decal Source

NTS-Web-Photos-IntExt-01

Finding a way to make your business or brand stand out among the masses can be a constant challenge. Quickly rising in popularity, floor graphics are an out-of-the-box option to promote your message in a unique way and quickly grab your audience’s attention. Aside from their traditional placement on the floor, designs can also be placed on walls, stairs and stairwells, outside, and even the ceiling.

Using detailed, vibrant images, floor graphic displays enable you to promote an event, reach your customers as they shop, direct traffic, create brand identity, or even decorate for a special event.

(more…)

Hamlin Wins at Martinsville!

October 31, 2012 - Posted by The Decal Source

Congratulations to Denny Hamlin on his win in the Kroger 200!

Training Success at The Decal Source

October 25, 2012 - Posted by The Decal Source

Constantly growing and implementing new technology to better serve our customers, in order to maintain the knowledge required to fuel new technology, our employees take part in many forms of professional training.

Recently Grant Meeker, one of TDS Pre-Press technicians, attended and completed a Color Management Boot Camp workshop given by the Specialty Graphic Imaging Association. This workshop took place in SGIA’s state-of-the-art laboratory located in Fairfax, VA. The focused, small-class setting allowed him to master Color Management, learn from the industry’s top instructors and walk away with the confidence and skill needed to provide the highest quality color management of The Decal Source printing process.

Some of the training included:

  • Color management concepts
  • Print standards and specifications
  • Color measurement instrumentation and profiling software
  • Instruction for device calibration and media profiling
  • Software for profile viewing and quality control

Grant was able to expand his knowledge of color theory and principles, device calibration, plus learn the newest print standards and how to use them to improve customer satisfaction.

Congratulations to Grant for his hard work and a well earned certification in color management.

Way to Make It Happen Grant!

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Grant Meeker, TDS Pre-Press Technician