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“Follow the Yellow Brick Road”: The Effectiveness of Floor Graphics

January 21, 2015 - Posted by The Decal Source

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Finding a way to make your business or brand stand out among the masses can be a constant challenge. Quickly rising in popularity, floor graphics are an out-of-the-box option to promote your message in a unique way and quickly grab your audience’s attention. Aside from their traditional placement on the floor, designs can also be placed on walls, stairs and stairwells, outside, and even the ceiling.

Using detailed, vibrant images, floor graphic displays enable you to promote an event, reach your customers as they shop, direct traffic, create brand identity, or even decorate for a special event.

Benefits of Floor Graphics

One of the main benefits of using floor graphics is their versatility. Many businesses use floor graphics in the lobbies of their offices to present their company logo for immediate impact. Users of floor graphics in the retail industry have long praised this medium for its space-saving ability, positioning them in key points throughout a store to call attention to key promotions or assist with point-of-sale conversions.

Many retail stores have shown a 20-30% increase in sales when they have used floor graphics in their advertising efforts, as many people will not look up from their shopping to see sales, but will notice an advertisement on the floor. If you can make the buying experience fun, then you are more likely to connect with your audience and influence their buying process. Children especially love following trails of colorful floor graphics and will bring their parents along with them on their journey, which puts your product in front of them.

Offering one of the highest returns based on price per square foot, floor graphics are one of the most inexpensive advertising mediums on the market. Additionally, they are easily installed and quickly removed without damaging your flooring.

At The Decal Source, our first-class team has spent years in the decal and vinyl graphics industry, helping many businesses promote their message in creative, unique ways.

Call The Decal Source Today

Do you need a way to make your company’s advertising stand out? We’ve got the industry expertise and product knowledge to help you get the awareness you want. Call our team at The Decal Source today at 336-574-3141 or send us an email at info@thedecalsource.com!

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