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Sign Material Comparison Chart

April 10, 2018 - Posted by The Decal Source

When it comes to sign materials used for printing, you have options. A lot of options. So many options that it may even be a bit overwhelming if you don’t usually spend all day thinking about sign materials and printing. In an effort to make the printing process easier for you, a comparison chart of some of the most common sign materials can be found below.

Despite their singular function of providing information, there are huge variations in sign materials. These differences depend just as much on intention as they do on environmental factors. Is the sign going to be displayed indoors or outside? Is it a permanent fixture, or does it need to be portable? Will it be a temporary or long term display? How much exposure will this sign have to the elements?

If you are on the market for a custom sign, undoubtedly you have already asked yourself some of these questions, among others. There is no “best” sign material for every project. Finding the perfect sign board material will always depend upon your needs, budget, and intention. Based on the common questions we receive from customers about sign materials, we have evaluated and compared some of the most common sign materials for your reference.

Sign Material Comparison Chart

Sign Material Comparison Chart

Window Graphics

March 12, 2018 - Posted by The Decal Source

Most restaurants are walking a fine line between profits and losses. Getting noticed can make a huge difference. Window Graphics is one of the oldest marketing tools available is also one of the most effective. The perfect way to draw in patrons continues to be restaurant window graphics. Here are some of the most popular ways to use vinyl window graphics:

 

  1. Announce Your Hours of Operation

There is an array of uses for window lettering. Two of the most popular ways restaurants put lettering to work are to promote their contact info and business hours. You can get vinyl lettering in any custom color.

Window Graphics Decals

 

  1. Promotional Window Cling

Do you occasionally have specific promotions? You can let consumers know about your specials with vinyl cling on your café’s windows. You can remove the cling and store it until you need it again once your special is over.

Window Graphics Decals

 

 

  1. Complement Your Cuisine with Your Décor

Window graphics depicting images of your dishes will put people in the mood to eat your cuisine.

Window Graphics Decals

 

  1. Showcase Menu Items

If there are certain menu offerings that keep customers coming back, you should put them on display with colorful, high-resolution window graphics that will reel in foot traffic.

Window Graphics Decals

 

  1. Privacy

There are both pros and cons to having a café in an area that gets a lot of pedestrian traffic. You can count on a lot of hungry diners stopping in. Yet, your customers seated near windows may not feel like they are getting the privacy they want as people walk by. The ideal solution is perforated window vinyl. Passersby can see whatever graphics you want them to see on the outside, and diners can still look out and get natural light on the inside.

 

 

  1. Boost Your Brand Awareness

Getting your name out there is a big part of bringing hungry foodies to your door. After consumers have seen your logo and name numerous times, they will remember who you are and think of you when they are running on empty. The perfect place to get your branding in front of prospective customers is with window graphics on your storefront.

Fleet Wraps

March 1, 2018 - Posted by The Decal Source

For today’s businesses, one of the biggest challenges is to find an effective way to advertise. While there are more advertising mediums available than ever, people tend to tune many ads out, such as small print ads in a magazine or a click-through ad on Facebook. Fleet  wraps, which are large vinyl graphics applied to the outside of a vehicle, are a more efficient way to get your product or service before a larger market.

Today, an increasing number of businesses are using fleet wraps to boost brand awareness in their local areas.

Fleet Wraps

Fleet Wraps – – most effective way to advertise

Why Fleet Wraps?

If your company owns vehicles, trucks or trailers, it’s a wasted opportunity to not get them branded with at least the company logo.

Your fleet is seen by hundreds of potential customers each day. Seeing your brand while driving may remind them that they are in need of your services. It keeps your company top of mind, which can make all the difference when a potential customer is in need of what you offer.

This is also one of the rare instances where you own the medium. While you can rent ad space on billboards, you don’t have to worry about monthly expenses adding up over time if you already own a fleet of vehicles. You already paid for your business vehicle or fleet, now you just have to utilize them to their full potential!

 

How many impressions will your fleet wraps generate?

The reach of your branded vehicle wrap will depend on how often and when you drive, how many vehicles are wrapped, and your location. It has been estimated that, during a typical day, a single vehicle wrap can generate between 30,000 to 70,000 impressions. According to stats from the Outdoor Advertising Association of America, vehicle wraps offer the lowest cost-per-impression than any other form of advertising.

TDS Wraps

Wraps Get The Word Out

Vehicle wraps are memorable. Even if they don’t call or click right away, they’ll think of you the moment they need your product or service.

It’s time to put your fleet to work! You paid thousands to equip your business with the best possible vehicle (or fleet of vehicles). Now turn your investment into something more than just a mode of transportation.

AAA’s determined that the average American driver spends more than 17,600 minutes behind the wheel each year. That’s more than 290 hours on the road, or – to break it down even more – 12 days a year spent in a car.

While those drivers are focused on driving, their passengers may be looking for something to grab their attention. When it comes to grabbing and holding attention, nothing is more effective than billboards. The Outdoor Advertising Association of America (OAAA) says more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers. And, check this out – the American Trucking Association recently found that 90-plus percent of respondents to a recent survey noticed images wrapped on vehicles. Furthermore, more than 95 percent of people who see a branded vehicle wrap remember what they saw.

 

 

 

Vehicle Wraps – Graphic Design Elements

February 19, 2018 - Posted by The Decal Source

Vehicle wraps – graphic design elements visual hierarchy is the placement of design elements by importance based on how the human eye takes in visual content. Vehicle graphic design hierarchy is critical sense it’s moving down the highway at 55 MPH!

 

Commercial Vehicle Wrap

Commercial Vehicle Wrap and Graphics for Newton Fire and Safety Equipment

 

Vehicle Wraps – Graphic Design Elements Message

Before setting vehicle graphic design hierarchy in order, your organization must consider what messages take precedence, what is the hierarchy of your messages? What do you want to communicate and what do you want people to understand about your business. Consider the following and create a hierarchy from this list.

  • Logo
  • Branding
  • Products and Services
  • Tag Lines and Message
  • Contact Information

Vehicle Wraps – Graphic Design Elements

The critical elements of graphic design are also the key elements of vehicle graphic design hierarchy. The difference again is that the elements are even more important on a moving vehicle. While a stationary design such as a sign might be able to get away with design elements that don’t stand out, a vehicle wrap can’t. It needs strong and clear design elements to be effective.

  • Size
  • Color
  • Contrast
  • Whitespace
  • Placement
 

Commercial Vehicle Wrap Branding

Commercial Vehicle Wrap for American Family Care

 

Other elements to consider in the designs for Vehicle Wraps – Graphic Design Elements:

Focal point: What point on the vehicle captures the most attention?

 

Balance: It’s easy to go overboard and design one element that overpowers all the others and vice versa. The design needs to be balanced and pleasing to the eye.

 

Rule of thirds: The rule of thirds is used in photography as well as video creation. The rule of thirds is dividing a screen into thirds and then placing the primary element in one-third of the graph. This method draws the human eye into the composition rather than glancing at the entire graphic.

 

7 Easy Tips to Protect Your Vehicle Wrap

February 1, 2018 - Posted by The Decal Source

When you purchase a vehicle wrap you want to maximize the return on your investment. Your vehicle wrap will be seen by thousands upon thousands throughout it’s lifetime. This is endless advertising after your wrap is installed, which is awesome for your business. However, taking care of your vehicle wrap is a huge part of maximizing your ROI. After all, this is your company brand that is plastered all over your vehicle. This needs a fresh clean look, which can extend the life of these wraps.

It’s amazing to see how many vehicle wraps on the road that are not being taken care of. It is very simple to maintain these wraps, although many people tend to put this on the back burner. Did you know that if properly taken care of, your vehicle wrap can last a solid 5 to 7 years? That is a long time for your vehicle to look fresh, even paint tends to fade before this.

We wrap everything from cars, trucks, vans, motorcycles, trailers, semis and boats, but in the end they all need the same proper care to maintain their look. It is very important to clean them and preserve your wraps for years to come.

Vehicle Wrap

7 Easy Tips to Protect Your Vehicle Wraps

Here are a few tips to keep your vehicle wrap maintained

  1. Keep your wrapped vehicle clean, wash it once a week or more if it is exposed
  2. Try to park under a shaded area if the vehicle will be exposed for a long period of time.
  3. If you can keep this vehicle in a garage when it rains, sleets and or in extreme cold.
  4. Clean bird droppings, dirt, and difficult stains quickly. Letting them sit may cause damage to wrap and difficulty to remove after a long period of time passes.
  5. Do not pressure wash
  6. Hand washing is best, however if you do bring it through a car wash, only go to an automated brushless car wash. We suggest hand washing because it is safer and more thorough.
  7. Wipe off oil and fuel spills as quickly by hand washing the area as best you can

Think of the big investment you’ve made in your vehicle wrap and how important this is to display your brand. Your business receives endless advertising through this wrap, therefore it is important to make it look great and for a long period of time. If you have any questions on how to maintain your vehicle wrap, we would be glad to help. Feel free to give The Decal Source a call – we always look forward to hearing from you.