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Fleet Wraps

March 1, 2018 - Posted by The Decal Source

For today’s businesses, one of the biggest challenges is to find an effective way to advertise. While there are more advertising mediums available than ever, people tend to tune many ads out, such as small print ads in a magazine or a click-through ad on Facebook. Fleet  wraps, which are large vinyl graphics applied to the outside of a vehicle, are a more efficient way to get your product or service before a larger market.

Today, an increasing number of businesses are using fleet wraps to boost brand awareness in their local areas.

Fleet Wraps

Fleet Wraps – – most effective way to advertise

Why Fleet Wraps?

If your company owns vehicles, trucks or trailers, it’s a wasted opportunity to not get them branded with at least the company logo.

Your fleet is seen by hundreds of potential customers each day. Seeing your brand while driving may remind them that they are in need of your services. It keeps your company top of mind, which can make all the difference when a potential customer is in need of what you offer.

This is also one of the rare instances where you own the medium. While you can rent ad space on billboards, you don’t have to worry about monthly expenses adding up over time if you already own a fleet of vehicles. You already paid for your business vehicle or fleet, now you just have to utilize them to their full potential!


How many impressions will your fleet wraps generate?

The reach of your branded vehicle wrap will depend on how often and when you drive, how many vehicles are wrapped, and your location. It has been estimated that, during a typical day, a single vehicle wrap can generate between 30,000 to 70,000 impressions. According to stats from the Outdoor Advertising Association of America, vehicle wraps offer the lowest cost-per-impression than any other form of advertising.

TDS Wraps

Wraps Get The Word Out

Vehicle wraps are memorable. Even if they don’t call or click right away, they’ll think of you the moment they need your product or service.

It’s time to put your fleet to work! You paid thousands to equip your business with the best possible vehicle (or fleet of vehicles). Now turn your investment into something more than just a mode of transportation.

AAA’s determined that the average American driver spends more than 17,600 minutes behind the wheel each year. That’s more than 290 hours on the road, or – to break it down even more – 12 days a year spent in a car.

While those drivers are focused on driving, their passengers may be looking for something to grab their attention. When it comes to grabbing and holding attention, nothing is more effective than billboards. The Outdoor Advertising Association of America (OAAA) says more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers. And, check this out – the American Trucking Association recently found that 90-plus percent of respondents to a recent survey noticed images wrapped on vehicles. Furthermore, more than 95 percent of people who see a branded vehicle wrap remember what they saw.




2017 Nascar Schedule

February 13, 2017 - Posted by The Decal Source

2017 Nascar Schedule – The beginning of the year is always the busiest at The Decal Source. We have the honor of doing graphics for race teams like Penske Racing, JR Motorsports, Kyle Bush Motorsports, and more. As we are preparing for Daytona and this year’s races, we are working with the teams making sure they have everything they need for the coming season. Keep your eyes peeled for our car wraps and decals at the track this year!

2017 Nascar Schedule

2017 Nascar Schedule

Mazda Global MX-5 Miata Graphics and Wraps

October 30, 2015 - Posted by The Decal Source

Mazda Miata Global MX-5 Cup Car RedIf you are looking for a custom decal or wrap package for your MX-5 Cup Car look no further,  The Decal Source has teamed up with Long Road Racing to offer custom Mazda Miata decal packages.  We are the industry leader when it comes to custom motorsports graphics.

TDS offers a comprehensive graphic solution from design to install.  If you already have an idea or your own graphic designer download our free template below.  We have custom built this template specifically for the Mazada MX-5 Cup Car.

Contact us today! You envision it we make it happen.

Mazda Miata Global MX-5 Cup Car Template by The Decal Source

Mazda Miata Global MX-5 Cup Car Template by The Decal Source


A Thousand Ways to Skin a Truck: The Transformative Power of Vehicle Wraps

September 30, 2015 - Posted by The Decal Source

Your trucks are always in motion. Whether being driven for personal or business tasks, a basic paint color is rarely noticed. And no matter what the color choice, a plain vehicle can’t do much to help your business. But what if we told you there was a way to achieve double duty – to make your fleet more visually appealing while generating leads? Commercial vehicle wraps are a cost-effective way to make the most of your mileage and give your fleet a facelift. The design options are truly endless. (more…)

Formula 4 Wraps and Decals: F4 Racing In America

September 17, 2015 - Posted by The Decal Source

Honda Formula 4

Formula 4 Car wrapped by The Decal Source in 3M  vinyl and high gloss overlaminate

FIA Formula 4 Racing Comes to America: The Value of Car Decals

The Decal Source is thrilled to be a part of an exciting new racing opportunity in the United States. Formula 4 Series, also known as F4 racing, allows drivers to enter into open-wheel racing at a lower expense than Formula 3. Now that there is an official FIA Formula 4 Championship Series in the United States, more young drivers in the states can make their dreams of a racing career come true.

Partnering closely with Honda Racing and the Sports Car Club of America (SCCA), TDS recently provided a partial wrap and decals for the U.S. F4 launch car featuring a Crawford Composites chassis and a 2.0-litre direct-injection K20 engine supplied by Honda Performance Development (HPD). We are dedicated to helping young people jumpstart their racing careers with high-impact decals that are both durable and affordable. Check out the launch car, as well as a promotional banner design by TDS in this video:

Template and Design

Our highly skilled graphic artist have hand crafted a vector template of the Formula 4 Crawford Composite Chassis.  They use this EPS line art file for design and setup of decals and wraps.  This template allows for precise placement of sponsor brands and a finished product that matches the approved layout.


Your Experienced Provider of F4 Decals

Are you looking to move up the ladder from karting to F4 racing? It’s important to have a car that is ready for the track. TDS specializes in Indy Lights decals, Indy Lights wraps, and motorsports graphics for numerous racing series. We wrap more than half of all NASCAR teams, as well as those in IndyCar, the Sprint Cup, ARCA, Red Bull Global Rallycross, and many other series. A one-stop-shop, we design, produce, and install your graphics while providing seamless service. With best-in-class technology and staff who understand the demands of racing, TDS designs F4 printed wraps to enhance your brand or sponsor – graphics that make a statement to your competitors on the track and fans in the grandstand.


Vehicle Graphics for an American Icon

August 10, 2015 - Posted by The Decal Source

Kentucky Fried Chicken is one of the most recognizable brands in America. Founded in 1952, they successfully changed an industry by bringing chicken into the hamburger world. Today, KFC’s brand remains largely unchanged; their commitment to consistency undoubtedly contributing to their continued success. Just last month, TDS had the unique privilege of applying the tried-and-true KFC brand to a NASCAR in preparation for the race at Kentucky Speedway on July 11, 2015. (more…)

Easy as 1-2-3: Change Your Car’s Color With a Wrap

July 6, 2015 - Posted by The Decal Source

Car Color Change WrapWhen the time comes to invest in a vehicle, there’s a lot to consider. If you’re like most, you go in with  a specific make and model in mind. Then the search begins, and you find yourself comparing a handful of different cars, looking at details like color, features, upgrades, and of course, the sticker price. If buying used, you’re considering a host of other things like mileage, accident reports, interior and exterior condition…the list goes on and on. Making a decision is difficult; after all, this is an important investment. When push comes to shove, there are many factors that prove more important than a vehicle’s paint color. If you got your dream car but sacrificed your top color choice, we have some exciting news for you. Changing your vehicle’s color with a high-quality wrap is as easy as 1, 2, 3! (more…)

Life in the Fast Lane: Chris Rice on Short Tracks and Vehicle Wraps

April 9, 2015 - Posted by The Decal Source

The Decal Source client Chris Rice has been drawn to the world of motorsports since childhood. By the age of 10, he has his sleeves rolled up, helping his father and his uncle build late-model stock cars. Knowing that the industry would always have his attention, he sought a career in racing while in high school, quickly landing his first job as a mechanic for Jeff Burton’s stock team. His teenage and young adult years were spent at the track, learning the ins and outs of NASCAR and honing the skills he’d need to be a leader in this fast-paced industry.

You could say the rest is history.

Today, as Competition Director for NTS Motorsports, and Crew Chief of the No. 31 Chevrolet for NTS Motorsports in the NASCAR Camping World Truck Series, Rice knows a thing or two about developing talented drivers and fielding cars in a variety of racing series.


As a long-time client of The Decal Source, we asked him a few questions about what it takes to make his job happen.


What does a Competition Director’s job entail?

As the Competition Director for NTS Motorsports, I am responsible for the nuts and bolts – literally and figuratively. Everything that has to come together to get both the cars and drivers ready for race day, I oversee. I’m not limited to one area of racing. I get to be involved with the full picture, which makes it even more rewarding when we score a win.

What have you learned about vehicle graphics and wraps?

Wraps and graphics are so important because they are seen by millions of fans. The quality not only reflects the corporate sponsors, but our organization as well. It’s no small task to ensure each vehicle looks great and performs well for every event, but that’s why it’s so important to have a graphics partner we can count on.

Why do you count on The Decal Source?

I’ve been working with TDS since 2002, and could not imagine choosing another graphics provider for the NTS Motorsports vehicles. For us, it boils down to two things: quality and service. There’s a science to applying a vehicle wrap for NASCAR. The graphics have to stand out aesthetically and withstand a fair amount of wear and tear. The guys at TDS not only do a great job, but they provide an above and beyond level of service. We’ve called them with rush needs before a big event, and they are in our shop that same week working on the vehicle. They truly make it happen.

Learn More Today

TDS provides vehicle wraps and graphics to more than half of all NASCAR teams, as well as clients in other racing series. Using only the highest quality materials and applying every wrap with precision, our team partners with motorsports competition directors like Chris Rice across the country. For more information, contact us today at 336-574-3141.


Tough As Nails: Vinyl Graphics As Durable As Your Brand

March 12, 2015 - Posted by The Decal Source

NTS-Web-Photos-Events-4Odds are, if this Toyota Highlander passed you on the interstate, you’d notice.

Do vehicles with vinyl graphics continually catch your eye around the Triad? The durability of vinyl is something we are asked about often. While there are many factors that come into play (the quality of the vinyl, the material on which it’s applied, the level of maintenance, etc.), they are almost always a cost-effective way to make a bold statement with your brand. The Decal Source uses 3M products, some of the highest quality vinyl on the market. And, as a leading supplier of graphics to NASCAR, we can testify that vinyl is tough enough for the rigors of the track, and strong enough to represent your company with excellence.

Maximum brand impact

A strong brand is eye-catching, recognizable, and reinforced throughout the community. When you make significant investments in your company’s brand, you want them to last. Vehicle graphics are an optimal way to strengthen your brand with a material that is not only durable, but completely customizable. The Decal Source can match your colors perfectly and create a design that is consistent with your message – because a consistent brand is a strong brand.


Other reasons to consider vinyl vehicle graphics:

They’re tough as nails.

The lasting performance of 3M graphics is unparalleled. As a 3M Certified graphics installation company, The Decal Source can guarantee the quality of your vehicle wrap for five years. If your fleet is kept in a garage, vinyl graphics could last 10 years or even longer. You can even continue to wash your vehicles regularly without worrying about the vinyl fading, peeling or wearing down.

The design options are endless.

With opportunities to make so many impressions each day, your vehicle graphics should boldly display your brand. We can showcase your products, highlight your services and make sure your contact information is easily seen every time you hit the road.

They protect your vehicle.

With a vinyl vehicle wrap, your fleet will be protected from wear and tear for years to come. In spite of being incredibly durable, our graphics are easily removed, leaving your factory paint in mint condition.

They’re more cost effective than paint.

When compared to a custom paint job, vinyl graphics are often a fraction of the cost. Even a vehicle with a custom wrap is less expensive and more impactful, giving you opportunities to make thousands of impressions each day.

Consider the Opportunities

Have you been thinking of ways to maximize your marketing budget, while getting your brand in front of more people than ever? Tell us about your project today or call 336-574-3141 for more information.

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Super Bowl Gridiron Challenge Features Vehicle Graphics from TDS

February 17, 2015 - Posted by The Decal Source

The Decal Source was proud to play an important role in Super Bowl XLIX pre-game festivities. If you caught the Gridiron Challenge on NBC Sports Network, you saw a plethora of our work on national TV. The event first aired on Friday, January 30 at 10 p.m. ET, but several highlights were replayed during Sunday’s pre-game show. Presented by Toyota, the Gridiron Challenge paired NASCAR drivers with NFL legends and ensued a battle of on-track speed and throwing skills. The featured Toyota Racing vehicles – all 2015 Camrys – were outfitted with custom vehicle wraps by The Decal Source.