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Window Graphics

March 12, 2018 - Posted by The Decal Source

Most restaurants are walking a fine line between profits and losses. Getting noticed can make a huge difference. Window Graphics is one of the oldest marketing tools available is also one of the most effective. The perfect way to draw in patrons continues to be restaurant window graphics. Here are some of the most popular ways to use vinyl window graphics:

 

  1. Announce Your Hours of Operation

There is an array of uses for window lettering. Two of the most popular ways restaurants put lettering to work are to promote their contact info and business hours. You can get vinyl lettering in any custom color.

Window Graphics Decals

 

  1. Promotional Window Cling

Do you occasionally have specific promotions? You can let consumers know about your specials with vinyl cling on your café’s windows. You can remove the cling and store it until you need it again once your special is over.

Window Graphics Decals

 

 

  1. Complement Your Cuisine with Your Décor

Window graphics depicting images of your dishes will put people in the mood to eat your cuisine.

Window Graphics Decals

 

  1. Showcase Menu Items

If there are certain menu offerings that keep customers coming back, you should put them on display with colorful, high-resolution window graphics that will reel in foot traffic.

Window Graphics Decals

 

  1. Privacy

There are both pros and cons to having a café in an area that gets a lot of pedestrian traffic. You can count on a lot of hungry diners stopping in. Yet, your customers seated near windows may not feel like they are getting the privacy they want as people walk by. The ideal solution is perforated window vinyl. Passersby can see whatever graphics you want them to see on the outside, and diners can still look out and get natural light on the inside.

 

 

  1. Boost Your Brand Awareness

Getting your name out there is a big part of bringing hungry foodies to your door. After consumers have seen your logo and name numerous times, they will remember who you are and think of you when they are running on empty. The perfect place to get your branding in front of prospective customers is with window graphics on your storefront.

Fleet Wraps

March 1, 2018 - Posted by The Decal Source

For today’s businesses, one of the biggest challenges is to find an effective way to advertise. While there are more advertising mediums available than ever, people tend to tune many ads out, such as small print ads in a magazine or a click-through ad on Facebook. Fleet  wraps, which are large vinyl graphics applied to the outside of a vehicle, are a more efficient way to get your product or service before a larger market.

Today, an increasing number of businesses are using fleet wraps to boost brand awareness in their local areas.

Fleet Wraps

Fleet Wraps – – most effective way to advertise

Why Fleet Wraps?

If your company owns vehicles, trucks or trailers, it’s a wasted opportunity to not get them branded with at least the company logo.

Your fleet is seen by hundreds of potential customers each day. Seeing your brand while driving may remind them that they are in need of your services. It keeps your company top of mind, which can make all the difference when a potential customer is in need of what you offer.

This is also one of the rare instances where you own the medium. While you can rent ad space on billboards, you don’t have to worry about monthly expenses adding up over time if you already own a fleet of vehicles. You already paid for your business vehicle or fleet, now you just have to utilize them to their full potential!

 

How many impressions will your fleet wraps generate?

The reach of your branded vehicle wrap will depend on how often and when you drive, how many vehicles are wrapped, and your location. It has been estimated that, during a typical day, a single vehicle wrap can generate between 30,000 to 70,000 impressions. According to stats from the Outdoor Advertising Association of America, vehicle wraps offer the lowest cost-per-impression than any other form of advertising.

TDS Wraps

Wraps Get The Word Out

Vehicle wraps are memorable. Even if they don’t call or click right away, they’ll think of you the moment they need your product or service.

It’s time to put your fleet to work! You paid thousands to equip your business with the best possible vehicle (or fleet of vehicles). Now turn your investment into something more than just a mode of transportation.

AAA’s determined that the average American driver spends more than 17,600 minutes behind the wheel each year. That’s more than 290 hours on the road, or – to break it down even more – 12 days a year spent in a car.

While those drivers are focused on driving, their passengers may be looking for something to grab their attention. When it comes to grabbing and holding attention, nothing is more effective than billboards. The Outdoor Advertising Association of America (OAAA) says more than 95 percent of Americans are reached by media targeting vehicle drivers and passengers. And, check this out – the American Trucking Association recently found that 90-plus percent of respondents to a recent survey noticed images wrapped on vehicles. Furthermore, more than 95 percent of people who see a branded vehicle wrap remember what they saw.

 

 

 

Airplane Decals: Big and Small We Have You Covered

December 12, 2015 - Posted by The Decal Source

The Decal Source is Certified for Aircraft Decals

The Decal Source opened its doors in 1998.  Since then we have been a wrap and decal machine.  From Helicopter decal stripes to company logos on jet planes, we have you covered.  We recently finished a project for Swift Air, a premier aircraft transportation company. With one of their hangers located at Piedmont Triad International airport, you could say they are in our backyard.

Jet Decals

Installing Aircraft Decals or Wraps Requires Special Training and Certifications

Just not anybody can print or install decals on planes or helicopters.  It requires a specialized training and certification from the material manufactures.  3M, a major player in the vinyl graphics sector, has two exterior aircraft graphic films. A7322 for short term use and A7706 for medium term use.  Both materials require a special printing & finishing process to meet the manufacture specifications. 3M must verify you meet the specification before they will even sell you the material.  Once the material is installed it must be edge sealed with 3M Edge Sealer 3950.  The film must be edge sealed to protect it from serious in-flight abrasion such as a jet going 500+ MPH.

Our installation crew is 3M certified and meets all the requirements to properly install aircraft graphics and decals.  Call on TDS when you need aviation specific decals or wraps.  If its just FAA registration ID numbers or full corporate identity and branding, The Decal Source has you covered. Contact us for more information.

PTI is Booming with Aviation

PTI is quickly becoming an aviation hot spot with Honda Jet delivering its first plane this month and Haeco, an aircraft engineering and maintenance company, creating many new jobs.  Its not uncommon to see large military C-17’s or Air Force One doing touch and goes.  Among large multinational companies, there are also small local businesses getting in on the action.  Perfect Aircraft, an airplane detailing and reconditioning company, is one of the new startups adding to PTI’s growth.

Mazda Global MX-5 Miata Graphics and Wraps

October 30, 2015 - Posted by The Decal Source

Mazda Miata Global MX-5 Cup Car RedIf you are looking for a custom decal or wrap package for your MX-5 Cup Car look no further,  The Decal Source has teamed up with Long Road Racing to offer custom Mazda Miata decal packages.  We are the industry leader when it comes to custom motorsports graphics.

TDS offers a comprehensive graphic solution from design to install.  If you already have an idea or your own graphic designer download our free template below.  We have custom built this template specifically for the Mazada MX-5 Cup Car.

Contact us today! You envision it we make it happen.

Mazda Miata Global MX-5 Cup Car Template by The Decal Source

Mazda Miata Global MX-5 Cup Car Template by The Decal Source

 

A Thousand Ways to Skin a Truck: The Transformative Power of Vehicle Wraps

September 30, 2015 - Posted by The Decal Source

Your trucks are always in motion. Whether being driven for personal or business tasks, a basic paint color is rarely noticed. And no matter what the color choice, a plain vehicle can’t do much to help your business. But what if we told you there was a way to achieve double duty – to make your fleet more visually appealing while generating leads? Commercial vehicle wraps are a cost-effective way to make the most of your mileage and give your fleet a facelift. The design options are truly endless. (more…)

Formula 4 Wraps and Decals: F4 Racing In America

September 17, 2015 - Posted by The Decal Source

Honda Formula 4

Formula 4 Car wrapped by The Decal Source in 3M  vinyl and high gloss overlaminate

FIA Formula 4 Racing Comes to America: The Value of Car Decals

The Decal Source is thrilled to be a part of an exciting new racing opportunity in the United States. Formula 4 Series, also known as F4 racing, allows drivers to enter into open-wheel racing at a lower expense than Formula 3. Now that there is an official FIA Formula 4 Championship Series in the United States, more young drivers in the states can make their dreams of a racing career come true.

Partnering closely with Honda Racing and the Sports Car Club of America (SCCA), TDS recently provided a partial wrap and decals for the U.S. F4 launch car featuring a Crawford Composites chassis and a 2.0-litre direct-injection K20 engine supplied by Honda Performance Development (HPD). We are dedicated to helping young people jumpstart their racing careers with high-impact decals that are both durable and affordable. Check out the launch car, as well as a promotional banner design by TDS in this video:

Template and Design

Our highly skilled graphic artist have hand crafted a vector template of the Formula 4 Crawford Composite Chassis.  They use this EPS line art file for design and setup of decals and wraps.  This template allows for precise placement of sponsor brands and a finished product that matches the approved layout.

 

Your Experienced Provider of F4 Decals

Are you looking to move up the ladder from karting to F4 racing? It’s important to have a car that is ready for the track. TDS specializes in Indy Lights decals, Indy Lights wraps, and motorsports graphics for numerous racing series. We wrap more than half of all NASCAR teams, as well as those in IndyCar, the Sprint Cup, ARCA, Red Bull Global Rallycross, and many other series. A one-stop-shop, we design, produce, and install your graphics while providing seamless service. With best-in-class technology and staff who understand the demands of racing, TDS designs F4 printed wraps to enhance your brand or sponsor – graphics that make a statement to your competitors on the track and fans in the grandstand.

 

Vehicle Graphics for an American Icon

August 10, 2015 - Posted by The Decal Source

Kentucky Fried Chicken is one of the most recognizable brands in America. Founded in 1952, they successfully changed an industry by bringing chicken into the hamburger world. Today, KFC’s brand remains largely unchanged; their commitment to consistency undoubtedly contributing to their continued success. Just last month, TDS had the unique privilege of applying the tried-and-true KFC brand to a NASCAR in preparation for the race at Kentucky Speedway on July 11, 2015. (more…)

Phoenix Pride Displayed: Gym Wall Graphics a Game Changer for Elon University

July 14, 2015 - Posted by The Decal Source

nsmimg (8)When you walk into an Elon sporting event, you can immediately feel the pride. The players, cheering students, and loyal fans fill the stadium with an enthusiasm that shows visiting teams just what it means to be a Phoenix. But as the entire campus was undergoing a brand revamp, the athletics department noticed one problem: the gymnasium itself was poorly branded and paled in comparison to the atmosphere created by the school community. They called on The Decal Source to address the issue. (more…)

City Vehicle Wraps: Who, What, When, Where, Why, and How?

May 26, 2015 - Posted by The Decal Source

nsmimg (4)Graphics for municipal vehicles serve a greater purpose than you might think. Not only do they let people know who you are, they position your city as a safe and appealing place to live. The Decal Source is North Carolina’s expert on municipal vehicle graphics and wraps. As a leading graphics provider to NASCAR, we have the skills and materials to take your city vehicles from simple to striking.

(more…)

Brand Management: Define. Position. Deliver.

May 4, 2015 - Posted by The Decal Source

Screen Shot 2015-05-04 at 3.47.53 PMEvery company wants two things:

  1. A loyal customer base and;
  2. A steady influx of new business

Securing these two groups is the simple recipe for sustained success. Easier said than
done, right?

You probably realize this is where your marketing comes into play. Strategic marketing initiatives are almost always valuable for growth, but have you considered how important they are for fostering loyalty among your current customers? At The Decal Source, we help companies across a wide variety of industries market to their current customer base, as well as their prospective clients. What’s the best way to kill these two birds with one stone, you might ask? We say, through proper brand management. (more…)